A passion handed down over time
A prestigious family
THREE CENTURIES, NINE GENERATIONS
1715 – Jean Martell founded Martell Cognac House.
1868 – The Martell House became global and started exporting to China, Hong Kong and Japan.
1988 – The family sold the Martell Company to the Seagram Group and Patrick Firino Martell (Michel's father) is the chairman of the firm.
1994 – Michel Firino Martell, ninth generation, joined the business to promote and sell the family product.
2001 – The Martell label was taken over by Pernod-Ricard.
2002 – After having been working successively for both Seagram Americas & Asia and Pernod-Ricard, Michel joined other family businesses dedicated to the terroir of their wines and spirits.
2006 – Michel founded Elite Selection, a merchant house focusing on fine wines and super premium spirits.
2012 – Launch of the Michel Firino Martell label for limited edition series of fine champagnes and spirits.
In the 1970s, Michel Firino Martell’s father and grandfather celebrating the new moon in Malaysia.
A house supported
by the greatest
A BORDERLESS PASSION
Friend with some of the greatest top chefs, as seen here with Martin Berasategui, Michel Firino Martell is an epicurean at heart who enjoys sharing his passion all around the globe, in France, China, Singapore, North and South America. His business knows no boundaries and meets the requirements of the most demanding clients.
Michel Firino Martell
doing a tasting in Macau in the 2000s.
An expertise acknowledged by all
FROM BROTHERHOODS TO AVID COLLECTORS
Commanderie du Bon Temps, Ordre des Coteaux de Champagne,
la Jurade de Saint-Émilion, Compagnie des Mousquetaires d'Armagnac…
All the great moments of the vineyard are as many opportunities to share a common passion.